Update from the Communications Department
The new website is now up and running with fresh video content to follow shortly. Thank you so much for the positive comments and the suggestions for improvement we have received so far. Your feedback is really appreciated. It is an ever evolving site that we can continually amend so do let us know if you spot any errors or have any further ideas to make it better.
We are working hard to raise the profile of Fegans amongst a number of different stakeholders and the website is just one tool. In addition to creating marketing materials for school conferences, counsellor recruitment and supporter engagement we are also using PR to raise awareness of our amazing charity, such as writing and sending out press releases to local press and Christian publications.
Last week we attended an award ceremony at Leeds Castle, where Fegans had been shortlisted for Charity of the Year and our very own Maxine Hallett, Fegans’ Parent Support worker, had been shortlisted for the Exceptional Individual Award. We didn’t win this one but events like these are a great way to promote our charity and raise our profile.
Social Media is another cost effective way to reach a wider audience and educate them about our charity, mental health issues and the challenges facing families today. If you are on Facebook or Twitter do please ‘like’ or ‘follow’ us as the more people that engage with us the more people will see our posts, which vary from light hearted parenting tips to more hard hitting mental health research.
We would also like to generate and share more of our own content which is where we would appreciate your support. Could you write a case study or an article about parenting or counselling? This content can be put on our blog and social media can be used to draw people to our website to read it. We can also use it for press releases to be printed in external publications, which again helps more people to be aware of us, understand us and support us. If you feel you might be able to help with this please get in touch with me to discuss it further. I would be delighted to hear from you.
Ann-Marie Fisher – Head of Communications